How to Define Your Wedding “Theme”

To be candid I don’t really like using the word “theme” when talking to my clients about their wedding day. It elicits a very compartmentalized and specific style. I believe in honing in on an overall aesthetic without putting yourself in a box. It’s important to broaden your style to create a unique and authentic experience for the bride and groom. However, there are for sure common terms that help guide my clients to the ideal overall concept for their special day. So I thought it beneficial to cover some of these overarching terms and what they really mean when it comes down to the “theme” of your wedding day.

When that initial excitement has calmed since saying, “Yes” it’s time to buckle down and begin the wedding planning... So often when I work with brides they have no idea where to begin and are unsure of which direction to go in when planning their wedding. For many, the question is “where do we start?” Picking out a wedding “theme” can be one of the hardest planning decisions a couple is faced with. Do you go the traditional romantic route, do you make it a little funky or keep things fresh and modern?

A wedding theme offers a strong sense of visual direction for the components that make up the wedding from the venue, to the decor, and most importantly the floral design. When you’re able to define an overall “theme” this allows the clients and the designer to clearly communicate the visual and design expectations to all the wedding vendors involved so that everyone is on the same page. Below I’ve compiled a list of themes that have been most popular amongst my brides that I hope will help guide you when it’s your time to start planning and designing!

Modern Boho

Also known as “Boho” this wedding style embodies a carefree spirit and looks all at once incredibly chic yet simple & elegant. The “theme” has an overall wild and relaxed feel where it appears as though natural elegance was achieved with minimal effort. You can expect the bridesmaid dresses to be mismatched and their bouquets to be wispy and whimsical so that the styling doesn't look too formal. This is an ideal theme for the fun and stylish couple who want to look put together but are also laid back and go with the flow.

Max Evans Photography Captured by Ginny

Garden Bride

The garden bride is like a rose nymph, wild in nature yet absolutely graceful and meticulously cultivated to evoke a romantic, ethereal, and poetic aesthetic. Your wedding most likely will be set in a botanical garden or lush backyard setting. This “theme” typically intends to evoke an intimate and romantic visual with an undertone of luxury by using natural elements to highlight the beauty of nature.

Maxine Cadman Photography Jessie Felix Photography

Contemporary Couple

This is a modern wedding that features simplistic and refined design elements. This theme is anchored by a streamlined color palette and focuses on looks that are both sophisticated and fashionable.

Story Silo Media

Classic Coastal

This theme elicits the images of a dreamy seaside escape. Instead of a stereotypical nautical theme of anchors and sailboats, this vision features textural and organic elements such as seashells and natural color tones pulling from the beauty of the natural surroundings.

Carolina Marles Photography


Want a wedding full of nostalgia? Go back to a time and draw inspiration from decades past when you could be bold and express your style. This theme draws on old-fashioned charm that is ideal for an offbeat, industrial-chic space. One of the easiest ways to channel this retro-chic vibe is through a bold color story. You can easily infuse strong colors through floral notes in the centerpieces and bouquets.

Kate Alison Photo

Rustic Chic

A rustic chic wedding channels a simple and homey farm-to-table vibe with hanging twinkle lights (or even chandeliers) and a focus on wood accents. Think renovated barn for the venue. For decor, consider using mixed glassware to add a hint of glamour while still feeling hand-curated. This theme is great for those wanting a raw and local feel for their wedding.

Molly Breton and Co Samantha Grant Photo

At the end of the day, this is your special day and the theme should speak to who you are as a couple. There's nothing stopping you from incorporating pieces from several themes or choosing an original style that suits YOU. I’m happy to answer any questions you may have, or provide you with more examples of weddings I’ve created floral designs for.

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