How to Choose Your Wedding Florist

Choosing a florist for your wedding can be an overwhelming task for any bride. With wedding planning, comes excitement, anticipation and a fair amount of stress. To minimize some of the anxiety that comes with planning your big day, I have developed a list of things to keep in mind when choosing your wedding florist.

Browse Their Portfolio

It might seem obvious, but spend some time looking through the portfolio, blog or social media accounts of the florist you are interested in hiring. You likely have a vision for what you want floral arrangements to look like on your wedding day. Ask yourself if this florist’s style aligns with yours. Looking through her portfolio is a great way to see if her style matches your vision.

Be Sure Your Personalities Align

It is important to get to know your florist on a personal level. Set up a time to chat with her and see if the two of you would be a good fit. While you don’t have to be best friends with your florist, working together will be much easier if you feel comfortable with each other. It should feel as if she understands you and your vision for your wedding day decor.

Does She Have Relationships with Local Farms?

When your florist has standing relationships with local vendors, it demonstrates support for in-state agriculture. She will also be familiar with what is seasonally available for your wedding. While summer provides the most local availability for wedding floral arrangements, fall and winter weddings can have beautiful arrangements when created by a florist who understands the value of sourcing locally and knows when it is time to outsource.

Choose Someone Who is Aware of Seasonal Availability

This is one of the most important aspects of choosing the perfect wedding florist. When you are planning a wedding, especially in New England, there will always be some sort of limitation as to what kind of flowers you can expect to see at your wedding. For example, you might not be able to find peonies in Maine for an October wedding. Your florist should have extensive knowledge about what is available for your special day. If it is not available locally, she should have resources to help you find what you are looking for, or offer comparable alternatives that will work for you. A florist who spends time talking with you about your options and is educated on what will be available during your wedding week at a reasonable cost, will help you stay on budget and bring your vision for your special day to life.

Always Check for Reviews

Social proof is everything! Be sure to check her website, social media and Google Business Listing for reviews from past clients. It is always helpful to see what others thought of their experience with the florist you are considering for your wedding. If she has great reviews, or she has been referred to you by someone you know personally, chances are, it is going to be a seamless experience from start to finish.

Ask Questions

Don’t feel like you have to go with the first florist you talk to. It is best to meet with a few different florists who catch your eye. Ask them all of the questions you have. Ask them about their experience, available floral varieties for your wedding season, and budget related questions. Any concern that comes to your mind is worth asking about. After you have spoken with a few different florists and had all of your questions answered, decide who is the best match for your personality and who is going to best bring your wedding day vision to life.

Is She Excited About Your Big Day?

Let’s face it. You want to work with someone who is as excited about your big day as you are! A great florist is passionate about making your wedding day even more special with the help of her gorgeous floral arrangements. Your relationship shouldn’t feel purely transactional. When you get off the phone with your florist, you should feel excited about what she is going to create.

Don’t Forget About Business Know How and Customer Service

While it is absolutely essential to choose someone with extensive floristry experience, you want to work with someone who has comprehensive business experience and is able to wow you with incredible customer service. It is about more than just the flowers. It is about a working relationship that makes you feel confident that your wedding day is going to go exactly as planned.

If you are planning a New England wedding and are in need of a florist, get in touch with our team and see if Florals by Fittsy might be the right fit for your special day. You can email us directly at or give us a call at (603)-275-5697.

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